Lite Reading: The Lite Beer From Miller Commercial Scrapbook By Frank Deford This item is not currently in stock. » Notify me when this item is available... Enter your email address below, and we'll notify you as soon as this item becomes available. [read more] Your email: ... See shipping rates for this item ... Email a friend about this item ... Link to this page

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Publisher: Penguin Books, 1984.
Hard Cover, 96 pages, 10 x 8.25.
Item #1178

Well-known sports writer Frank Deford has put together an engaging look at the history of Miller Brewing Company's famous TV commercials for Miller Lite, i.e. "Tastes Great -- Less Filling." Deford tells the colorful story behind the long-running commercial series in great detail, including many personal accounts from the Lite All-Stars -- the long list of sports and television personalities who starred in the spots. Over the years, the All-Stars included celebs like Rodney Dangerfield, John Madden, Bubba Smith, Mickey Spillane, Bob Uecker, Billy Martin and many others. Includes tons of pictures and an appendix with complete descriptions of all 81 Lite Beer commercials produced between 1973 and 1983.

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