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Krueger Brewery, Drinking Beer, Newark, New Jersey, 1891
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| | Description: | An advertising lithograph from 1891 for the Gottfried Krueger Brewing Company of Newark, New Jersey. The print features a frolicsome female enticing an old man with a glass of beer. Draped in front of the table is an illustration of the Krueger Brewery. Looking on is a group of gnomes amid hop vines and barley stalks, representing two of the main ingredients in beer. At bottom is a calendar for the year 1891. Originally, this spot would have contained a calendar pad with tear-away sheets for each month. At lower right, in very small lettering, is the name of the lithographer: "H. Schile & Sons, 295 Bowery, N.Y." |
| Note: | The Krueger Brewery was a cherished institution in Newark, New Jersy and enjoyed a long history there. A young Gottfried Krueger came from his native Germany in 1856 and worked at his uncle's Newark brewery. In 1865, Krueger purchased the brewery with a partner. When the partner died ten years later, Gottfried Krueger became the brewery's sole owner. During National Prohibition (1920-1933), the brewery produced non-alcoholic beverages. In 1933, upon the Repeal of Prohibition, the Krueger brewery returned to the production of beer. By 1952, the Newark brewery was producing about 1 million barrels of beer per year. But, as the 1950s wore on, it became increasingly difficult for regional brewers like Krueger to compete. The brewery finally closed in 1961. |
| Lithographer: | H. Schile & Sons, New York |
| Date: | 1891 |
| Media: | Chromolithograph |
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